II. Core Pillars

MAIN is founded on three fundamental pillars that work in harmony to revolutionize digital identity and data ownership.

2.1 Zero-Party Data

Zero-party data is information that a customer intentionally and proactively shares with a brand. This stands in contrast to first-party data (collected through user interactions), second-party data (acquired from partners), or third-party data (purchased from external sources).

The voluntary nature of zero-party data translates to higher quality and accuracy. Users are incentivized to provide correct information, resulting in data that is more relevant and reliable compared to inferred or purchased data sets.

By inviting users to share data willingly, zero-party data fosters a relationship built on trust and transparency. This trust dividend can manifest in increased user engagement, loyalty, and a more robust, consent-driven data ecosystem.

Main value proposition

User-driven and ethically-compensated data sharing: Individuals actively choose what data to share and get rewarded for it, enhancing transparency and trust.

Premium insights for businesses: Access to accurate, consented user data improves customer understanding and engagement.

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2.2 Decentralized Data Storage & Security

Decentralized security is a data security approach that relies on distributing data storage and control across multiple nodes instead of centralized servers. This model enhances security by minimizing the risks of large-scale breaches, as data isn’t stored in a single, vulnerable location.

Using immutable, content-addressed storage systems like IPFS, data remains authentic and tamper-proof, preserving its integrity over time. Advanced cryptographic techniques allow for privacy-preserving verification, enabling users to share only selected information securely.

Main value proposition

Decentralized and secure control: Users create and manage their digital data vaults secured by encryption, decentralized storage and managed by on-chain user-owned contracts.

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2.3 Self-Sovereign Identity

Self-Sovereign Identity (SSI) represents a revolutionary approach to digital identity management, challenging the status quo of centralized control.

Self-Sovereign Identity (SSI) is an identity management model that enables organizations to create fraud-proof Verifiable Credentials and instantly verify the authenticity of those credentials. It gives individuals full ownership and control of their digital identities without relying on a central authority. Self-Sovereign Identity is made up of 3 pillars: blockchain, decentralized identifiers, and Verifiable Credentials.

SSI enables seamless identity verification across multiple platforms and services, eliminating redundant registration processes. It can be applied to diverse use cases including reusable digital identity, issuing fraud-proof certifications and diplomas, speeding up workforce recruitment times, and more.

Main value proposition

Cross-platform portability: Identities seamlessly transfer across multiple services and applications.