I. Introduction

World’s first Zero-Party Data Protocol for data ownership, sharing and monetization.

The Main Asset and Identity Network (MAIN) aims to transform the data industry with the world's first decentralized Zero-Party Data marketplace. MAIN is a consumer-first platform that empowers users to own, control, and monetize their personal data while enabling businesses to access high-quality, ethically sourced user behavioral insights.

MAIN’s big vision for a decentralized equitable consumer data ecosystem begins with its mobile app, designed as a secure “data vault” for users. The MAIN App shifts control of personal data from social media platforms and advertisers directly to users, offering a unique experience that blends social engagement, utility, and gamification. Users now choose which services, brands, and companies can access their data through zero-party consent, and monetize their online presence on their terms.

To encourage active consumer engagement, MAIN incorporates a rewards and incentives system driven by gamified activities. Users earn points and unlock exclusive rewards by curating and managing their data vault, refining their profiles, setting privacy preferences, and connecting with their networks. The app also provides users with discounts and loyalty offers from various brands, enriching their experience and value.

For business partners, MAIN offers a free loyalty and rewards infrastructure to enhance or replace traditional punch-card and discount programs. Through this platform, businesses gain direct access to MAIN’s user community, enabling them to promote tailored offers, special deals, and marketing campaigns to nearby users.

MAIN’s ambition is to become the world’s first decentralized marketplace for ethically sourced user data. Using blockchain, MAIN encrypts user data with unique key-pairs accessible only to the user, ensuring privacy. Data shared in the marketplace is anonymized and categorized, allowing businesses to target insights while keeping users anonymous and in complete control over what data is shared, how, and with whom.

This revolutionary platform serves consumers, businesses, and brands/advertisers alike, fundamentally redefining the online consumer’s relationship with personal data and establishing a new standard for ethical, fair and trusted data exchange.

---